ECM.DEV

Content operations and AI readiness, without the hire.

We're a fractional content operations and AI-readiness service for mid-market and owner-managed businesses that have outgrown ad hoc content production and are weighing whether to build a content function in-house. Senior diagnosis, a working system, and ongoing ownership of it, without the salary, the management overhead, or the year it takes a new hire to get up to speed.

We work across three pillars: Content Technology (your CMS and platforms), Content Operations (governance, ownership, workflow), and Content Localisation (multilingual content at AI speed).

Every engagement starts with a free assessment. No sales call, no email gate on the result.

Your CMS is not broken. The system around it is.

Most organisations already have the parts: a CMS, a content team, a translation process, and usually some AI running on top of all three. What they do not have is an operating system connecting them, so the CMS never quite does what it was bought to do, content has no clear owner once it is published, and every new market costs as much as the last one.

We find out which of the three areas is actually breaking. Then, if you want, we keep fixing it as a managed package, not a one-off report that goes out of date within a month.

Featured work.

A closer look at outcomes across content technology, operations and localisation.

Global Digital Platform

Manufacturing & Industrial

Customer journeys · Platform architecture · Commercial integration

Turned a global maritime services group's website into a customer-focused sales and service platform. Replaced a site structured around business divisions with one built around customer journeys and solutions, adding interactive calculators and estimators that measurably increased engagement and sales interest after launch.

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Digital Demand Generation for a Global Technology Manufacturer

Manufacturing & Industrial

Paid-search targeting · Landing journeys · Lead measurement

Connected paid search, SEO, customer-focused content and conversion journeys into a single measurable acquisition model for a global manufacturer of thermal-imaging, sensing and security technology, exposing large differences in campaign return and designing lead scoring and attribution reporting across Pardot, Google Analytics and Microsoft Dynamics.

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Inventory Optimisation Transformation for a Nordic Retail Group

Retail & Consumer

Led the requirements and procurement process for a new inventory-optimisation platform across roughly 90 retail, franchise and wholesale locations, from a 39-page RFP through scenario-based vendor demonstrations to commercial negotiation.

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Product-Finding Tools for a Global Paints & Coatings Manufacturer's B2B Website

Manufacturing & Industrial

Designed the product-attribute model behind Jotun.com's B2B product-finding experience, drawing structured data from Tridion, Chemmate and MyJotun into filtering, clustering and search built around real customer segments.

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Content Strategy & Editorial Governance for a Nordic Pension & Insurance Group

Financial Services

A full content strategy for KLP's digital channels: content and competitor analysis, SEO and web analytics, a proposed tag structure, and an editorial governance model to run it as one system going forward.

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Translation & Localization for a National Seafood Trade Body

Manufacturing & Industrial

Thirteen years of Norwegian-to-English and market-specific translation for the Norwegian Seafood Council, from aquaculture visitor-centre copy to press materials and historical trade storytelling.

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Content Audit

Free for audits requested before 30 September

Can AI systems find, trust and reuse your content?

Your buyers are already asking AI tools about vendors, problems and options.

This audit tests whether your content can be retrieved, cited and reused by AI answer engines.

Not how the site looks or one SEO score. We test the content estate itself.

RetrievabilityTrust signalsStructureCommercial usefulnessWorkflow readiness

The result: a clear view of what AI can see, what it misses and what needs fixing first.

Why this one is free

This is a new service and it will normally be paid work. We are running it free of charge for audits requested before 30 September, in exchange for a recommendation if the analysis turns out to be something you can use.

We take on five at a time, so if we are at capacity we will tell you when we can start rather than leave you waiting. If the findings are not useful, say so and we part on good terms: no recommendation, no invoice, no obligation either way.

Tell us where to send it. We reply personally, not with an automated report.

How it works.

The same pattern for all three services: a fixed-price diagnostic first, then ongoing support to fix it properly, if that is worth doing.

01

Start with a diagnostic

A Content Audit, a governance assessment, or the Localisation Cost Estimator.

Whichever pillar you start with, fixed scope, fixed price.

ecm-agent scans your actual content estate rather than relying on self-reporting. A written finding either way: something you can act on, or argue with.

Take the free assessment
02

See the findings in writing

A report you can act on, or argue with.

Real findings from your actual estate, not a self-assessment questionnaire.

A live readout with the person who wrote it, not a generated PDF. If the findings aren't useful, say so, we part on good terms: no obligation either way.

Talk to us directly
03

Turn it into a managed package

Or don't. Both are a legitimate outcome.

The diagnostic cost credits toward a managed package if you sign within the window.

Ongoing work on your CMS, your operating model, or your multilingual content, depending on which pillar you started with. The diagnostic proves there is a problem worth fixing. The managed package is where the fix actually happens.

Talk about a managed package

Working at larger scale or need the full content infrastructure picture? Full service range

Content operations, without the headcount.Senior diagnosis. A working system. Ongoing ownership.Not a hire. Not a freelancer. A retained system.AI-readiness scored against evidence, not a search-visibility check in disguise.Provenance, not certification.The same judgement, retained month to month.No fixed term. Step away when the system no longer needs us.Every engagement starts with a free assessment.A fixed-price build, then a monthly retained service.The alternative to a year of ramp-up.A system that runs without needing to staff for it.An AI-readiness score you could defend to your own board.Content operations, without the headcount.Senior diagnosis. A working system. Ongoing ownership.Not a hire. Not a freelancer. A retained system.AI-readiness scored against evidence, not a search-visibility check in disguise.Provenance, not certification.The same judgement, retained month to month.No fixed term. Step away when the system no longer needs us.Every engagement starts with a free assessment.A fixed-price build, then a monthly retained service.The alternative to a year of ramp-up.A system that runs without needing to staff for it.An AI-readiness score you could defend to your own board.

Why ecm.dev?

There are really only two ways most businesses solve this today: hire for it, or hand tasks to whoever's available and hope the pieces add up to something coherent. Both have a real cost. A hire means recruiting, management time, and months of ramp-up before you see the judgement you're paying for. Handing out tasks means no one owns the outcome, and whatever gets built has to be rebuilt the next time someone new picks it up.

ECM.DEV is neither: a system that runs without needing to staff for it, the same judgement retained month to month rather than re-hired each time, and an AI-readiness score you could defend to your own board.

Tell us where it is breaking.

Which pillar, and what is not working: your CMS, your operating model, or your multilingual content. We reply personally, with a specific next step, not a proposal deck.

EMAIL US
Assess your content infrastructure · 10 min

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