Pipeline infrastructure for B2B marketing teams.
Your campaigns are not broken. The layer between them is.
Most B2B teams already have the parts: a website, a CRM, a few campaigns, some outbound tooling, several years of content, and usually some AI running on top of it. What they do not have is a reliable handoff from one part to the next.
So the right people click and then go quiet. Replies arrive and stall. Meetings get booked against opportunities nothing qualified first. The AI tools promise speed, then meet the content and the data as they actually are.
We engineer that handoff: the conversion layer that carries a prospect from the first sign of interest to an opportunity sales can genuinely work.
Where pipeline leaks, and what we build to fix it.
Any one of these is worth fixing. Here is exactly what closes each gap.
Opens don't turn into replies, and clicks don't turn into meetings.
Landing flows
Multi-step landing experiences that turn a campaign click into structured intent: message, questions, scoring logic, routing and CRM handoff.
Meetings get booked with people nothing qualified first.
Interactive qualification tools
Assessments, calculators and scorecards that tell a buyer something useful about their own problem while telling you whether they fit.
Your list is leaking budget before any campaign runs.
Prospect list engines
Clean, targeted account and contact lists, built with research logic, enrichment, verification and QA. Lists your team can work from without checking them first.
Campaign signal dies in an inbox instead of reaching the CRM.
CRM-connected workflows
Campaign activity wired into HubSpot, Salesforce, Pipedrive and the tools you already run, so nothing waits in an inbox and no signal is lost.
Your content isn't doing a job in the pipeline.
Content and AI operations
Messaging, proof, FAQs, case studies and metadata structured so people and AI systems can both use it. AI-ready content is work someone has done, not a property of the tool.
Featured work.
A closer look at outcomes across content technology, services and localisation.
Advertising Sales Platform
FINN
Built a CRM-connected advertising sales platform for a leading Nordic digital marketplace. Connected audience data, targeting options, advertising formats, pricing and sales contacts into a single self-service portal for advertisers and media agencies, replacing a fragmented sales experience with a repeatable path from research to qualified inquiry.
Data-Driven Content & Membership Strategy for a Professional Association
Econa
Built a data-driven content and channel strategy for Econa, Norway's professional association for economists and business graduates, building on an already-delivered website redesign to reduce member churn.
Sales Funnel & Digital Strategy for a Norwegian Energy Retailer
LOS Energi (Agder Energi)
Led competitive SEO/SEM analysis, sales-funnel design and technical discovery for a new los.no, as Norwegian energy retailer LOS looked to shift from a customer-service portal to a sales-driven site.
Digital Demand Generation for a Global Technology Manufacturer
Global Technology Manufacturer
Connected paid search, SEO, customer-focused content and conversion journeys into a single measurable acquisition model for a global manufacturer of thermal-imaging, sensing and security technology, exposing large differences in campaign return and designing lead scoring and attribution reporting across Pardot, Google Analytics and Microsoft Dynamics.
Global Digital Platform
Maritime Services Group
Turned a global maritime services group's website into a customer-focused sales and service platform. Replaced a site structured around business divisions with one built around customer journeys and solutions, adding interactive calculators and estimators that measurably increased engagement and sales interest after launch.
Content Operations Transformation
National Tourism Organisation
Built and evolved a scalable content and measurement operation for Norway's official tourism platform over a multi-year engagement beginning in 2011 - spanning content strategy, multilingual publishing across 14 languages, editorial governance, SEO, analytics and a major platform migration.
Can AI systems find, trust and reuse your content?
Your buyers are already asking AI tools about vendors, problems and options.
This audit tests whether your content can be retrieved, cited and reused by AI answer engines.
The result: a clear view of what AI can see, what it misses and what needs fixing first.
Why this one is free
This is a new service and it will normally be paid work. We are running it free of charge for audits requested before 30 September, in exchange for a recommendation if the analysis turns out to be something you can use.
We take on five at a time, so if we are at capacity we will tell you when we can start rather than leave you waiting. If the findings are not useful, say so and we part on good terms: no recommendation, no invoice, no obligation either way.
Three ways to start. One path.
Diagnose the leak, build the missing part, keep the system improving.
Free assessment
Five minutes. No sales call, no email gate on the result.
Score your outbound, content and conversion operation across six dimensions. You get a readout of what is slowing the journey from first touch to qualified opportunity, and what to fix first. Not a maturity model, a practical order of work.
Take the free assessmentFixed-scope build
From EUR 1,500. Delivered in one to two weeks.
Pick one problem and we build it: a clean prospect list for a single target segment, a scored assessment or calculator, a campaign landing flow, a CRM-connected follow-up workflow, or a content structure your AI tools can actually use. Fixed price, fixed scope, and you own everything we build.
Talk about a first buildRetained pipeline engineering
Monthly. Cancel anytime.
For teams that want a hands-on build partner. We refresh lists, improve flows, build new campaign assets, maintain the CRM connections, review conversion data and keep the content layer usable. Hands-on work every month, not a report that describes progress instead of making it.
Talk about a retainerWorking at larger scale or need a full content infrastructure audit? Full service range
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Why ecm.dev?
We build the missing layer between marketing activity and sales pipeline. Modern B2B marketing is not just a content problem. And it is not only a CRM problem. It is a systems problem. Your data, content, tools, landing pages, workflows and AI experiments all need to work together. That is what we build.