Content operations and AI readiness, without the hire.
Selected work
- Inventory platform selection for a Nordic retail group, through ECM.DEV
- A global digital platform for a maritime services group
- B2B product finding for a paints and coatings manufacturer
- Thirteen years of localisation for a national seafood trade body
Delivered as an agency lead and independently through ECM.DEV; each case study says which. See all 72 case studies
What is getting in your way?
We work across three pillars: Content Operations, Content Technology and Content Localisation. Start with whichever problem you recognise.
Publishing takes too long.
Find where approvals, handoffs and ownership slow work down, then give content an owner and a workflow that holds.
Your CMS is getting in the way.
Understand which problems come from the platform and which come from how it is set up, before anyone mentions a migration.
Localisation costs keep growing.
Identify the source-content and workflow issues creating avoidable effort in every new language.
That usually crosses all three: structure, ownership and platform.
Explore AI content readinessYour first project.
Three levels of commitment, the same for every pillar. Each one is useful on its own, and none of them commits you to the next.
Content Operations Maturity Assessment
- A maturity score across six dimensions, based on your own answers.
- About 5 minutes. No email needed for the result.
- None.
- Indicative, from your own answers. Not a review of your content.
Content Audit: Snapshot
- A review of a real sample of your content, a 5 to 10 page report, your top five findings and a recorded readout.
- 5 to 7 business days. Access to a sample of your content.
- £2,000 to £3,000, fixed scope. 100% credited toward a Full Estate Audit if you sign within 30 days.
- Diagnosis and priorities. Implementation is not included unless agreed separately.
Fixing it, together
- Ongoing work on your CMS, your operating model or your multilingual content, shaped by what the findings showed.
- A separate agreement, scoped in writing before it starts.
- Quoted against the agreed scope.
- Optional. Stopping after the diagnosis, or acting on it yourselves, is a legitimate outcome.
How it works
What is slowing you down, and what decision the work should support.
A free self-check, or an expert review of real evidence.
A written result you can act on, or argue with.
Stop, act internally, or work with us on the fix.
Your CMS is not broken. The system around it is.
Most organisations already have the parts: a CMS, a content team, a translation process, and usually some AI running on top of all three. What they do not have is an operating system connecting them, so the CMS never quite does what it was bought to do, content has no clear owner once it is published, and every new market costs as much as the last one.
We find out which of the three areas is actually breaking. Then, if you want, we keep fixing it with you, rather than leaving a one-off report that goes out of date within a month.
Featured work.
A closer look at outcomes across content technology, operations and localisation.
Global Digital Platform
Manufacturing & Industrial
Turned a global maritime services group's website into a customer-focused sales and service platform. Replaced a site structured around business divisions with one built around customer journeys and solutions, adding interactive calculators and estimators that measurably increased engagement and sales interest after launch.
Digital Demand Generation for a Global Technology Manufacturer
Manufacturing & Industrial
Connected paid search, SEO, customer-focused content and conversion journeys into a single measurable acquisition model for a global manufacturer of thermal-imaging, sensing and security technology, exposing large differences in campaign return and designing lead scoring and attribution reporting across Pardot, Google Analytics and Microsoft Dynamics.
Inventory Optimisation Transformation for a Nordic Retail Group
Retail & Consumer
Led the requirements and procurement process for a new inventory-optimisation platform across roughly 90 retail, franchise and wholesale locations, from a 39-page RFP through scenario-based vendor demonstrations to commercial negotiation.
Product-Finding Tools for a Global Paints & Coatings Manufacturer's B2B Website
Manufacturing & Industrial
Designed the product-attribute model behind Jotun.com's B2B product-finding experience, drawing structured data from Tridion, Chemmate and MyJotun into filtering, clustering and search built around real customer segments.
Content Strategy & Editorial Governance for a Nordic Pension & Insurance Group
Financial Services
A full content strategy for KLP's digital channels: content and competitor analysis, SEO and web analytics, a proposed tag structure, and an editorial governance model to run it as one system going forward.
Translation & Localization for a National Seafood Trade Body
Manufacturing & Industrial
Thirteen years of Norwegian-to-English and market-specific translation for the Norwegian Seafood Council, from aquaculture visitor-centre copy to press materials and historical trade storytelling.
Can AI systems find, trust and reuse your content?
Your buyers are already asking AI tools about vendors, problems and options.
This audit tests whether your content can be retrieved, cited and reused by AI answer engines.
The result: a clear view of what AI can see, what it misses and what needs fixing first.
Why this one is free
This is a new service and it will normally be paid work. We are running it free of charge for audits requested by 31 October, in exchange for a recommendation if the analysis turns out to be something you can use.
This is a person reviewing your content, not the automated self-check. We take on five at a time. If we are at capacity we will tell you when we can start rather than leave you waiting. If the findings are not useful, say so and we part on good terms: no recommendation, no invoice, no obligation either way.
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Almost every CMS has a field for the content owner. It is usually empty, because filling it in would turn a shared responsibility into a named one.
Why not hire, or share it out?
When content starts to matter, most businesses do one of two things. They hire someone, or they spread the work across whoever has time.
Hiring is the tidier answer on paper. In practice it means recruiting, managing, and several months before the new person knows the organisation well enough to exercise the judgement you hired them for. Sharing the work out is quicker to start, but nobody owns the result, so each new person rebuilds what the last one left behind.