Over several years, delivered repeated cycles of content strategy, content production and content localization in up to 20 European and Asian languages for a global industry association serving the seafood industries. Content production and publishing in 3 content management systems as well as content localisation of reports, infographics, videos, and complex presentations.

Developed a data strategy to enhance member and non-member insights, improving decision-making for marketing investments. Designed a secure data architecture and implemented data governance processes to ensure compliance with privacy regulations.

Developed a CRM strategy for an advertising sales team, streamlining workflows and enhancing communication with B2B and B2C advertisers. Conducted a European benchmarking analysis to identify best practices for improving advertiser engagement.

Managed the migration of web and intranet content to a new CMS platform for a leading Nordic FMCG group. Developed a content strategy and localization workflows to streamline internal communication and trabslation / publishing flows across multiple languages.

Developed a new website and customer service portal for a global shipping company with a focus on customer onboarding and user segments. Implemented in Optimizely CMS. Overhauled the content strategy and information architecture to improve engagement and business visibility.

Developed web service concepts and prototypes for extending customer lifecycle services. Conducted vendor research and shortlisting for market research platforms, supporting future RFP processes.

Supported the global expansion of an engineering consultancy through new website development and migration, marketing automation, and lead generation programs. Enhanced international visibility with targeted digital marketing strategies.

Supported the association’s CMS migration from WordPress to Optimizely, focusing on metadata handling and optimization. Advised on digital strategy development, improving member dialogue and targeted communications.

Managed a digital advertising campaign for the launch of a new 4x4 vehicle to the Norwegian market. Managed digital display media buying, campaign strategy, and real-time performance adjustments to optimise engagement and brand awareness.

Conducted extensive commercial due diligence on a marketing technology vendor, assessing market trends, service offerings, and addressable market size. Delivered insights that informed the investor team’s roadmap and decision-making.

Conducted competitor analysis and customer journey mapping to enhance marketing automation and online reservations. Prototyped campaign pages that funneled sales inquiries to service centers. Implemented new metadata solution for tagging content.

Developed a data-driven strategy for a leading Nordic hospitality group, focusing on expanding customer reach and improving data collection. Mapped capabilities and implemented a data governance framework to support business growth.

Guided the development of customer journeys, new information architecture and new content formats for a national tourism portal. Led the content strategy and collaborated with UX designers to optimize user engagement and enhance content distribution.

Developed a new content taxonomy based on several product catalogues. The taxonomy is designed for advanced content search within an enterprise content management system. The new taxonomy linked thousands of products to use and application contexts for B2B customers. The solution improved database metadata and organization, making content easier to find and manage for internal marketing and sales teams.

Created content strategy and extensive web content copywriting for a new corporate website. Focus on customer case studies and educational content on different aspects of robotics and AI in applied manufacturing. Advised on lead generation strategy and search engine marketing. Ongoing uodates to website content.

Created a content strategy alongside a customized CMS to optimize content creation, storage, and retrieval. The CMS improved workflow automation and integrated with existing tools, enhancing collaboration and efficiency in content management. Several categories of content marketing were introduced designed to create regular streams of thought leadership content. The strategy aligned with long-term business objectives, ensuring seamless content operations and improving overall sales lead acquisition.

Conducted a comprehensive ECM assessment and developed a roadmap to optimize content management, establishing principles for content governance and compliance. Technical and UX due diligence on 3 different CMS platforms.

Led a comprehensive review of site architecture, metadata, and user interaction for a medical association. Created a simplified navigation structure based on user insights and traffic analysis.

Developed a corporate website using Contentful headless CMS, standardizing content across 60+ pages. Delivered improvements in website structure for key sections such as investments, team, and case studies.

Design and execution of a regional marketing campaign for web and 1-1 to promote broadband services, emphasizing local community contributions. Innovative messaging and interactive map design for landing pages.