top of page

Optimizely AEO/GEO: AI Visibility

Optimizely CMS AEO/GEO Visibility
Optimizely CMS AEO/GEO Visibility

Why SEO Isn’t Enough Anymore

Search is no longer just ten blue links. Google, Bing, and countless AI assistants now summarize answers directly for users. This is the AI-driven search economy, and it changes the game for how content gets found.


Optimizely’s bet with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) is that organizations must structure content to be the cited answer, not just the best-ranked page.


How AEO/GEO Works in Practice

  • Answer-ready content: Think FAQs structured with schema markup, so AI assistants can cite you.

  • Generative visibility: Ensure long-form content is clear, sourced, and linkable, so generative AI can “pull” your expertise.

  • Feedback loops: Monitor where your brand isn’t cited — lost visibility is lost pipeline.


The Stakes for Content and Marketing Leaders

  • Revenue: If your expertise isn’t visible to AI, prospects won’t even know you exist.

  • Reputation: If AI cites competitors instead of you, your authority erodes.

  • Cost: Redirecting SEO teams toward AI visibility demands retraining, tooling, and new KPIs.


Boardroom Tensions

  • Move early vs. wait for standards: First movers may waste effort, but laggards risk invisibility.

  • Proprietary tools vs. open schema: Do you trust vendor playbooks, or build your own governance frameworks?

  • ROI vs. experimentation: Visibility ROI is harder to quantify than traffic clicks.


Who Needs to Act Fast

  • B2B demand gen: Whitepapers, research, and technical articles need AI visibility.

  • Universities: Academic content risks being bypassed if AI cites private platforms.

  • Public sector portals: Citizens rely on authoritative information; if AI ignores you, trust suffers.


A Roadmap for Leaders

  1. Audit your content for structured, answer-ready formats.

  2. Pilot AEO/GEO on 5 cornerstone topics.

  3. Redefine SEO KPIs: track AI citations, not just clicks.

  4. Invest in schema-rich content models.


Question for you: Which piece of your content deserves to be the definitive “answer” in AI search?


At ecm.dev, we run AI Visibility Audits to benchmark readiness and plan next steps.


bottom of page